You’ve got a Facebook page or an Instagram account, and word of mouth already brings you work. So why invest in a website? Because it does things social media simply can’t.
Your website belongs to you
On social media, you’re a guest on someone else’s platform. The rules change, the reach of your posts goes up and down, and accounts can be suspended. Your website and domain name are yours. Nobody else decides what appears on them.
Customers look for you on Google
When you’ve got a leak or you’re locked out, you don’t search Instagram — you type “plumber” or “locksmith” plus your town into Google. A well-built website, paired with a Google Business Profile, helps you show up at exactly the right moment.
A website builds trust
Before letting a tradesperson into their home, people want reassurance. A clear site showing your services, where you work, photos of your jobs and how to reach you shows you’re a serious business.
All the key information in one place
On social media, important details get lost in the feed. On your website, customers find in seconds:
- what you do — and what you don’t;
- the areas you cover;
- how to contact you, with a tap-to-call button on mobile;
- your opening hours and any prices you want to share.
Social media is still useful
This isn’t either/or. Social media is great for showing off your latest jobs and staying in touch. Your website is the solid base everything points back to: put its address on your profiles, your quotes and your van.
The short version
Social media gets you noticed. Your website makes you credible and easy to contact. Together, they work better than either one alone.
To get started simply, our Essential package gives you a one-page site with a call button, a contact form and Google Maps.