Torn between a site that showcases your business and one where people can buy straight away? Both are useful, but they solve different problems.
Brochure website: get known and get contacted
A brochure website presents your business: what you do, where you work, why people should trust you and how to reach you. Its job is simple: turn a visitor into a call, a message or a quote request.
It’s the right choice if:
- you sell a service (plumber, hairdresser, consultant, photographer…);
- every job is different and needs a quote;
- your customers want to talk to you before deciding.
Online shop: sell around the clock
An online shop lets customers pick a product, pay and get a confirmation — without you needing to be there. It takes more work upfront: product pages, photos, payment methods, delivery and stock management.
It’s the right choice if:
- you sell products at a fixed price;
- your customers are happy to buy without talking to you;
- you can handle orders and shipping day to day.
Questions to ask yourself
- What do I want visitors to do? Call me, book, or buy?
- Do I have time to handle orders? A shop is a sales channel in its own right.
- Do my products sell easily online? Some need advice before people buy.
- What’s my starting budget? A shop costs more to build and to run.
Why not start small?
You don’t have to do everything at once. Plenty of businesses start with a brochure site, see what customers ask for, then add online sales. A well-built website can grow with you.
At Tremplin, our Pro package covers everything a full brochure site needs, and the Shop package adds secure payments plus order and stock management.
The short version
If your customers need to talk to you, go for a brochure site. If they’re ready to buy on their own, a shop makes sense. Not sure? Let’s talk it through — we’ll help you pick what will actually be useful.